When you miss a call, Acqelo replies in 60 seconds, turns it into a managed conversation, and hands you back a warm lead in WhatsApp when you're free. Jump in and take over any time — it's all in the same thread. Starts with missed calls. Built to do a lot more.
Set up in one call. No contracts. Cancel any time.
You're on the tools. A customer calls. You can't answer. They call the next engineer on Google. That job is gone — and you never even knew about it.
You didn't lose that job because of your price. You didn't lose it because of your reputation. You lost it because you were doing the work that makes your business successful.
Research consistently shows 85% of callers who don't get an answer never try again. By the time you call back — that customer has already booked someone else.
That's the problem Acqelo solves.
85% non-callback rate: PATLive research, independently cited across multiple industry publications. Full sources at acqelo.com/sources.
Three things happen automatically. You don't do any of them.
You're busy. Acqelo picks it up instantly and responds via WhatsApp — professionally, in your name. Within 60 seconds of the missed call.
Acqelo keeps the customer engaged, answers questions, qualifies the job, and collects everything you need. Emergency or routine, it knows the difference.
When you're free, everything is waiting for you in WhatsApp. Customer details, job type, what they need. You stay in control of every decision — Acqelo just makes sure nothing falls through the gaps.
That's how it starts. No dashboard to log into. No app to check. No new habit to build. Just WhatsApp — the same one you're already using. You stay in control. Acqelo makes sure nothing falls through the gaps.
Most traders tell us they discover what else it can do somewhere around week two.While you're finishing a job, this conversation is already happening. Professionally. In your name. Whether it's a routine enquiry or something that needs immediate action — the assistant knows the difference.
Think of it as the colleague who never leaves the office. Knows your trade, knows your customers, knows what urgent actually means at 10pm on a Wednesday. It costs less than a weekly coffee run and never calls in sick.
It starts on the phones. But most traders find it quietly takes over a lot more than that.
The longer it runs — the more it learns
about your business, your customers,
and how you work.
Whether you remember it's there or not.
Based on independent research, up to 62% of calls to sole trader businesses go unanswered. 85% of those callers never try again. Use the calculator to see your specific annual figure.
Methodology: missed calls × 50 weeks × 85% non-callback rate (PATLive) × 35% conversion rate (Velocify) × your average job value. Conservative estimate — does not include lifetime customer value or referrals. Full sources →
A rough estimate is fine — your typical job value, not including materials.
You're likely losing approximately
every year to missed calls while you're working.
No contracts. Set up in one call.
Checkatrade. Bark. MyBuilder. These platforms help you compete for new demand. Acqelo keeps the demand that's already trying to reach you.
According to Checkatrade's own membership pricing, you pay between £80 and £150 a month to be listed in a directory and wait for a customer to find you. That's a passive model. You sit. They search. Maybe they find you. Maybe they call someone else.
Source: Checkatrade own membership page
According to Bark's own Help Centre, each credit costs £1.80 and expires after three months. The same lead goes to multiple tradespeople simultaneously. You're not buying a job. You're buying the right to compete for one.
Source: Bark Help Centre
According to independent trade analysis, MyBuilder charges a shortlist fee of £2 to £35 — whether you win the job or not. You pay to express interest. Then you pay again if the customer shortlists you. Then you might not get the job.
Source: Independent trade analysis, Workever.com Dec 2024
None of these platforms solve the actual problem. The actual problem is this — while you're on a job, your phone rings, you can't answer it, and that customer moves on. That happens in the 60 seconds after your phone stopped ringing. Acqelo turns that moment into a managed conversation. The customer stays with you. The job is yours.
| Platform | Monthly cost | Model | Your lead goes to | You pay when |
|---|---|---|---|---|
| Checkatrade | £80–£300+/month | Directory — wait to be found | Just you (if they find you) | Every month regardless |
| Bark | £1.80 per credit | Pay per lead | Up to 5 tradespeople at once | Each time you contact a lead |
| MyBuilder | £2–£35 per shortlist | Pay if shortlisted | Multiple tradespeople | Shortlisted — win or not |
| Acqelo | £49 flat/month | AI catches every missed call | You only — exclusive | Monthly flat. That's it. |
Checkatrade pricing: checkatrade.com own membership page. Bark pricing: Bark own Help Centre. MyBuilder fees: Workever.com independent analysis, December 2024. Full sources at acqelo.com/sources.
Every call you miss while working gets an automatic WhatsApp response in your name within 60 seconds. Your customer never feels ignored.
Your assistant finds out the job, the location, the urgency. You receive a clean summary — ready to call back. No details missed.
Ask your assistant anything, any time. Change a message, check on a lead, ask how many calls you've had this week. It's your business assistant in a chat.
Every Monday morning — a clean report of everything that was caught and handled while you were working. No login required. Just WhatsApp.
No contracts. No setup fees. Cancel any time. UK tradespeople only.
While you're reading this, someone in your area is searching for a gas engineer or plumber. They're going to call the first number they find. If you don't answer — they'll call the next one.
Acqelo makes sure that when they call you and you can't answer — they stay with you. Not because of a clever script. Because they got a response in 60 seconds and it felt professional, personal, and immediate.
That's where it starts. Where it goes from there tends to surprise people.